They say knowledge is power. But in society today there is a famine of knowledge that citizens need to live well. The traditional media are filled with inconsequential fluff. That's why those in the serious news business frequently are asked "how can I do what you do?" This book is an answer to that question. It encourages individuals to set out on their own to produce financially stable local news sheets that provide clean and honest reporting of subjects that usually are overlooked by larger outlets. The book urges those inclined to go online to become an independent reporter, editor and publisher and exercise their First Amendment rights and accept the responsibilities.