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Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Change

Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Change in Franklin, TN

Current price: $19.99
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Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Change

Barnes and Noble

Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Change in Franklin, TN

Current price: $19.99
Loading Inventory...

Size: Audiobook

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?
Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into
social innovation
and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.
Explains the fundamental shift in the role of business in society, from social contract to social capital market
Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
Offers step-by-step guidance for creating economic value through positive social change
Social Innovation, Inc
. is about making social change work for the business, and in turn staying relevant in the new economy.
Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?
Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into
social innovation
and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.
Explains the fundamental shift in the role of business in society, from social contract to social capital market
Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
Offers step-by-step guidance for creating economic value through positive social change
Social Innovation, Inc
. is about making social change work for the business, and in turn staying relevant in the new economy.

More About Barnes and Noble at CoolSprings Galleria

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