Social psychology refers to the study of change in human behavior, actions, thoughts, and feelings in the presence of others. It is a research-based study of the human behavior specific of social situations. The subject includes topics like social cognition, social influence, self-concept, interpersonal attraction, etc. This book strives to provide a fair idea about this discipline and to help develop a better understanding of the latest advances within this field. It is appropriate for students seeking detailed information in this area as well as for experts.