Perfect for teachers, students and people interested in psychology.How is globalization affecting our behaviour?Does our culture affect our shopping habits?Could acculturation explain obesity levels in migrants?These are just a few of the interesting and important questions that we will be exploring in this book as we explore how social and cultural factors affect our behaviour.So, join me as together we explore the fascinating world of social psychology in this book with an intriguing conversational tone that clearly breakdown and critically evaluates concepts and theories so everyone can enjoy the wonders of psychology¿ and not have a headache at the end!