Est. 1973 Herbal Support Dietary Supplement Non Gmo Project Verified Lab Verified Nutrition A Brighter Way Since 1973, we've scoured the globe for the highest quality ingredients, connecting you with the most efficacious supplements that help you live brighter and embrace the moments that matter most. Discussion : Rose hips are the fruit of the rose bush, which develop after the flower petals fall off. The wild dog rose, Rosa canina, is most often cultivated for its rose hips. Rose hips provide one of the best natural sources of Vitamin C.