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Sonic Branding: An Essential Guide to the Art and Science of Branding
Barnes and Noble
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Sonic Branding: An Essential Guide to the Art and Science of Branding in Franklin, TN
Current price: $84.99
Barnes and Noble
Sonic Branding: An Essential Guide to the Art and Science of Branding in Franklin, TN
Current price: $84.99
Loading Inventory...
Size: Hardcover
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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