This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.
Among the areas covered in detail are:
sponsorship relationship (contract law)
formalities of contract
tax aspects
exclusive arrangements
territorial restrictions
trademark policies
advertising
intellectual property
franchising
arbitration
Sports Marketing in Europe
covers 26 European countries plus EC aspects.