In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. This book looks at advertising's "decade of delusion" and comes away from a skeptic. What went wrong? Just about everything.In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. This book looks at advertising's "decade of delusion" and comes away from a skeptic. What went wrong? Just about everything.
In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. This book looks at advertising's "decade of delusion" and comes away from a skeptic. What went wrong? Just about everything.In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. This book looks at advertising's "decade of delusion" and comes away from a skeptic. What went wrong? Just about everything.
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
