In this book, it is explained how we learn from each other and how people adapt their behavior to one another. We orient ourselves to others by observing how they behave in specific situations. The analysis of relationships is actually the domain of network research, which has traditionally focused on strong and weak ties. However, this book explores super weak ties, which are often not consciously perceived, as their significance unfolds behind the backs of us all. Although one can hardly speak of relationships in the traditional sense, these super weak ties are often just as influential as stronger ones.
The orienting effect is particularly pronounced when there are similarities in interests and situations between observers and those being observed. Without transmissions facilitated by super weak ties, it would be challenging to arrive at cultural commonalities in society.