What it is: A shampoo that richly hydrates and smoothes, transforming dull strands into vibrant, glossy locks. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Dryness- Shine- Straightening and Smoothing Key Benefits:  - Gently cleanses while maintaining hair’s natural oils- Amplifies shine for radiant, glossy locks- Nourishes hair and protects it from moisture loss Highlighted Ingredients: - Cranberry Complex (Cranberry Extract and Upcycled Cranberry Oil): Hydrates and nourishes dry hair while smoothing the cuticle for glossy locks that radiate shine and brilliance.- Amino Acid-Derived Humectant: Optimizes the hair’s hydration levels, leaving it manageable, frizz-free, and silky-smooth.- Pro-Vitamin B5: Softens and moisturizes hair while building body, increasing shine, and improving combability. Ingredient Callouts: Free of phthalates. It is also gluten-free, and cruelty-free. What Else You Need to Know: This shampoo is for those looking for shine, hydration, and smoothing. It’s formulated with a Cranberry Complex that hydrates and nourishes dry hair while smoothing the cuticle for glossy locks that radiate shine and brilliance. The Shine-Enhancing Blend amplifies the vibrancy and shine of hair while shielding from UV and environmental stressors.