There is a difference between a good idea and an inspired one. Settling for "good" ones cost the USA over $360 billion every year in failed innovations. Most books on creativity are written by left-brain thinkers but research shows creativity resides in the right-brain. Right-brain "creatives" are genetically wired to "hear" inspired ideas. . .sadly, they are not understood by business leaders. THE ANCIENT PATH TO CREATIVITY AND INNOVATION is an inside look into the business experiences of a 40-year creative who, like other creatives, "hears" inspired ideas.What's Inside: 1) How to unlock creativity in yourself and in your business. 2) The 18-step journey of an inspired idea. 3) How left-brain and right-brain thinkers can work together effectively. 4) How to survive and thrive as a creative.
There is a difference between a good idea and an inspired one. Settling for "good" ones cost the USA over $360 billion every year in failed innovations. Most books on creativity are written by left-brain thinkers but research shows creativity resides in the right-brain. Right-brain "creatives" are genetically wired to "hear" inspired ideas. . .sadly, they are not understood by business leaders. THE ANCIENT PATH TO CREATIVITY AND INNOVATION is an inside look into the business experiences of a 40-year creative who, like other creatives, "hears" inspired ideas.What's Inside: 1) How to unlock creativity in yourself and in your business. 2) The 18-step journey of an inspired idea. 3) How left-brain and right-brain thinkers can work together effectively. 4) How to survive and thrive as a creative.
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