Say you have a brilliant app idea. If you don't have the technical skills to bring it to life, conventional Silicon Valley wisdom demands you get a technical cofounder, pay too much money to an overpriced app agency, or learn to code. These expensive obstacles could easily stop your dream from becoming reality. But now there's an alternative. Inspired by his experience in agencies as well as his own consulting business, Drew Gorham brings you The App Factory Playbook. In it, he takes you step-by-step through defining, designing, and developing your app. Gorham shows how to create your product spec and find designers and developers on a budget. He even shares what questions to ask and what mistakes to avoid along the way. The App Factory Playbook has the tips to help you save time and money-as well as your sanity-in the process. It's time to prepare for launch.