Ever admired the artwork on Duluth Trading catalog covers and wondered what was behind it? Been impressed by the growth of Duluth Trading Company and were curious how it came to be? The Art of Building a Brand answers all these questions and more! This 116-page hardcover book is packed with Duluth Trading illustrated catalog covers through the years, plus the story of how a simple premise, “There’s got to be a better way,” formed the foundation of an authentic and successful brand. Learn how a scrappy little catalog company made the shift from humble beginnings to powerful omni-channel brand. Hear from a nucleus of talented people who founded and shaped the company’s “DNA”. Includes the "Ten Welds," brand-building insights, insider commentary and a wealth of full color reproductions of Duluth Trading catalog covers. By Executive Chairman and Founder Steve L. Schlecht with Sally Collings.
Ever admired the artwork on Duluth Trading catalog covers and wondered what was behind it? Been impressed by the growth of Duluth Trading Company and were curious how it came to be? The Art of Building a Brand answers all these questions and more! This 116-page hardcover book is packed with Duluth Trading illustrated catalog covers through the years, plus the story of how a simple premise, “There’s got to be a better way,” formed the foundation of an authentic and successful brand. Learn how a scrappy little catalog company made the shift from humble beginnings to powerful omni-channel brand. Hear from a nucleus of talented people who founded and shaped the company’s “DNA”. Includes the "Ten Welds," brand-building insights, insider commentary and a wealth of full color reproductions of Duluth Trading catalog covers. By Executive Chairman and Founder Steve L. Schlecht with Sally Collings.
More About Duluth Trading Co. at CoolSprings Galleria
At Duluth, we’re a band of hell-bent tinkerers and taunters. We never take ourselves too seriously. But that doesn’t stop us from triple-stitching the seams and doubling down on extra-durable fabric. It’s never gotten in the way of putting gussets in places nobody dreamed gussets could go. It’s never hindered the un-plumbering of a butt. It doesn’t matter if it’s men’s underwear or women’s overalls. What matters — all that matters — is that we outthink, outsmart and outcraft average in everything we do. Because a whole lotta legs, torsos, feet and crotches out there are counting on us.
