We Don't Attract Who We Want - We Attract Who We Are. Which Means The Purpose Of A Leader Is To Grow More Leaders Who Believe What You Believe, Not Generate More Followers. Because The Things We Help Create We Support, When Everybody In The Organization Agrees On The Same Core Values And Purpose For Being, We Create A Culture Of 'Partner Leaders' Who Lead Without A Title. An Increase In Productivity And Profitability Then Follow Based On Personal Accountability. The Art Of Significant Leadership Begins When We Realize That Standing In Front Of A Room And Calling Yourself A Leader No More Makes You A Leader Than Sitting In The Middle Of A Garage Makes You A Truck! Leadership Is Not A Noun - It's A Verb That Demands Action, Engagement, Connection And Trust.