Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business
provides a foundation for understanding the impact of culture on global business and global business on culture.
Learning Goals
Upon completing this book readers will be able to:
Understand the interaction between global business and culture
Discuss comparative values and cultural differences
Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
Identify strategies for coping with culture shock