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the Digital Difference: Media Technology and Theory of Communication Effects

the Digital Difference: Media Technology and Theory of Communication Effects in Franklin, TN

Current price: $31.00
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the Digital Difference: Media Technology and Theory of Communication Effects

Barnes and Noble

the Digital Difference: Media Technology and Theory of Communication Effects in Franklin, TN

Current price: $31.00
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Size: Paperback

The Digital Difference
examines how the transition from the industrial-era media of one-way publishing and broadcasting to the two-way digital era of online search and social media has affected the dynamics of public life.
In the digital age, fundamental beliefs about privacy and identity are subject to change, as is the formal legal basis of freedom of expression. Will it be possible to maintain a vibrant and open marketplace of ideas? In W. Russell Neuman’s analysis, the marketplace metaphor does not signal that money buys influence, but rather just the opposite—that the digital commons must be open to all ideas so that the most powerful ideas win public attention on their merits rather than on the taken-for-granted authority of their authorship.
“Well-documented, methodical, provocative, and clear,
deserves a prominent place in communication proseminars and graduate courses in research methods because of its reorientation of media effects research and its application to media policy making.”
—John P. Ferré,
Journalism and Mass Communication Quarterly
The Digital Difference
examines how the transition from the industrial-era media of one-way publishing and broadcasting to the two-way digital era of online search and social media has affected the dynamics of public life.
In the digital age, fundamental beliefs about privacy and identity are subject to change, as is the formal legal basis of freedom of expression. Will it be possible to maintain a vibrant and open marketplace of ideas? In W. Russell Neuman’s analysis, the marketplace metaphor does not signal that money buys influence, but rather just the opposite—that the digital commons must be open to all ideas so that the most powerful ideas win public attention on their merits rather than on the taken-for-granted authority of their authorship.
“Well-documented, methodical, provocative, and clear,
deserves a prominent place in communication proseminars and graduate courses in research methods because of its reorientation of media effects research and its application to media policy making.”
—John P. Ferré,
Journalism and Mass Communication Quarterly

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

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