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the Digital Experience Company: Winning Economy with Insights

the Digital Experience Company: Winning Economy with Insights in Franklin, TN

Current price: $19.99
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the Digital Experience Company: Winning Economy with Insights

Barnes and Noble

the Digital Experience Company: Winning Economy with Insights in Franklin, TN

Current price: $19.99
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Size: Audiobook

Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising
Think yours is not a digital experience company? Think again.
Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.
It's not easy to establish a digital presence that grabs and holds consumers, but in
The Digital Experience Company,
Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.
It's the key to success in the digital age.
Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising
Think yours is not a digital experience company? Think again.
Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.
It's not easy to establish a digital presence that grabs and holds consumers, but in
The Digital Experience Company,
Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.
It's the key to success in the digital age.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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