Home
The Digital Frontier: How Consumer Companies Can Create Massive Value Through Transformation
Barnes and Noble
Loading Inventory...
The Digital Frontier: How Consumer Companies Can Create Massive Value Through Transformation in Franklin, TN
Current price: $29.95
Barnes and Noble
The Digital Frontier: How Consumer Companies Can Create Massive Value Through Transformation in Franklin, TN
Current price: $29.95
Loading Inventory...
Size: Hardcover
Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field
In
The Digital Frontier
, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:
A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)
A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions
A simplified 4-stage framework for companies to start from scratch and build valuable use cases
Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams,
is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
In
The Digital Frontier
, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:
A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)
A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions
A simplified 4-stage framework for companies to start from scratch and build valuable use cases
Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams,
is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field
In
The Digital Frontier
, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:
A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)
A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions
A simplified 4-stage framework for companies to start from scratch and build valuable use cases
Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams,
is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
In
The Digital Frontier
, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:
A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)
A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions
A simplified 4-stage framework for companies to start from scratch and build valuable use cases
Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams,
is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
You May Also Like
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
1800 Galleria Blvd #1310, Franklin, TN 37067, United States
