Following the publication of The Economics of Cruise Ships in 2021, Professor Liao Minsheng and his team at the Hainan Tropical Ocean University continued their in-depth exploration of the maritime leisure industry.
In The Economics of the Yachts Industry, Liao and his team examines the yachting industry from a multidisciplinary perspective, focusing on its economic, technological, and social dimensions. The book traces the evolution of the yachting sector from its historical origins to its modern significance, covering key topics such as yacht design and manufacturing, major global brands, and market structures. It also delves into consumer behavior, brand valuation, financial models, and technological innovations within the industry. Offering actionable insights for professionals, policymakers, and enthusiasts, The Economics of the Yachts Industry addresses the industry's challenges while proposing strategies for sustainable and innovative growth.
Professor Liao Minsheng is the Vice President of Hainan Tropical Ocean University, China. He also holds leadership positions in several academic organizations, including the China Pacific Society, the Key Laboratory of Island Tourism Resources Data Mining, and the Hainan Free Trade Port Cruise and Yacht Research Base, among others.