From taking cuttings to winning new customers, this is
the
guide to growing beautiful organic flowers for enjoyment or profit
Over 75,000 copies sold!
The first edition of
The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers
helped thousands of small growers start successful cut-flower businesses. This expanded and thoroughly revised second edition has become equally influential for backyard novices and experienced growers alike.
New sections in this edition include:
Utilizing greenhouses
Recommendations for flower cultivars
Post-harvest handling
Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.
For the beginner and backyard gardener, there is an extensive section on the basics, including
:
Variety selection
Soil preparation
Planting, cultivation & harvest
Floral design
For the commercial grower,
The Flower Farmer, 2nd Edition
includes information about:
Larger-scale production
Advice about selling to florists, wholesalers, and supermarkets
Understanding the wedding and farmers market customers
This updated edition also includes revised profiles of successful growers, offering behind-the-scenes insight into the operation of some of the most cutting-edge flower farmers in the country. Because of the extensive revisions and enhanced content,
is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.