A concise, actionable guide focused on mastering high-ticket sales. The book breaks down Craig proven 12-phase sales script, designed to help readers effectively pitch and close high-ticket offers over the phone. By following this script, readers can develop the skills to build rapport, handle objections, and confidently present value, ultimately increasing their sales. It's especially geared toward entrepreneurs, coaches, and consultants looking to sell premium products or services and scale their revenue through strategic, results-driven conversations.
Craig Johnson is an Amazon bestselling author, dynamic speaker, and the driving force behind multiple million-dollar ventures, including United Real Estate Media. As the CEO and Founder of Upstride.us, Craig is widely recognized as an impactful entrepreneur in the U.S. His entrepreneurial journey began at 17 when he launched his first business in high school, sparking a passion that led him to leave college and dive into full-time entrepreneurship. Over the years, Craig has helped generate over $20 million in revenue across several businesses-a success he attributes largely to The Million Dollar Script detailed in this book. He's also a master on stage, having achieved over $1 million in sales in a single day by employing strategies he generously shares on YouTube.