Inspiring farm management success through intuitive decision-making.The Intuitive Farmer guides farm managers and owners through a series of lessons to improve their intuitive decision-making. Through the story of Ben, a New Zealand farmer, readers will explore risk management, benchmarking, budgeting, planning, and negotiation skills. Ben's journey, facilitated by researcher Tom, highlights the importance of balancing data analysis with gut feeling for farm success. Discover practical strategies for improving farm efficiency and profitability. Learn to balance traditional farming knowledge with modern management techniques. Understand the psychological aspects of decision-making in agriculture. Perfect for farmers, agricultural students, and industry professionals seeking a fresh perspective on farm management.