Fall in love with Italy all over again.
There are endless reasons to love Italy. This beautiful country has us hooked on morning espressos and afternoon spritzes, bowls of pasta and slices – oh, so many slices – of pizza. It has us wearing chic street style, admiring great art, driving gleaming sports cars. Heck, it even has us thinking about the Roman Empire. Italy has seduced us all, and we’re here for it.
In this love letter to the world’s favourite country, you’ll find everything you know and love about Italy:
HISTORY AND HERITAGE
celebrate Italy's history, ancient UNESCO sites and Italian art, like masterpieces of the Renaissance
NATURAL BEAUTY
explore Italy’s beautiful regions, including the lakes, cities like Florence and Milan, and the mountains
FOOD AND DRINK
celebrate the Italian cookbook, food culture and beloved drinks like Italian wine
SOCIAL LIFE
dive into everyday life, from the Italian language to
la dolce vita
traditions
FASHION AND DESIGN
learn about Italian fashion, traditional crafts and architecture
ART AND CULTURE
discover the literature, cinema and opera that define Italy
This is not an Italy travel guide – it’s a cultural companion, packed with striking photography, fascinating insights and real stories that bring Italy to life.
Looking for travel gifts?
The Italian Way
is perfect for the culturally curious, lifelong learners and all those who want to live the Italian life.