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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs in Franklin, TN

Current price: $19.99
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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Barnes and Noble

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs in Franklin, TN

Current price: $19.99
Loading Inventory...

Size: Audiobook

"
Jobs To Be Done
is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of
Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook
(JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
"
Jobs To Be Done
is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of
Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook
(JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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