"WOW WOW WOW. Scott Wagner is an engaging, articulate, and wise writer. I haven't had the feeling I had reading this book - literally water to a woman in the desert- since picking up Jonathan Haidt's The Righteous Mind. Boy, have I needed this book." -Liz Joyner, Founder/Executive Dir., The Village Square Politics are a detail in the story of what we call ideology. After a 6-year effort that involved 3 tours of the U.S., help from dozens of the world's top academic experts, and hundreds of interviews with conservatives, writer and researcher J. Scott Wagner brings us on a rollicking tour of the conservative mind, looking at them through the lens of 5 sciences. It gives you many practical tools for avoiding the common problems liberals face with conservative relatives, partners, friends, and managers, while providing liberals a better understanding of the political world, and hidden corners of their own world view. "Wonderfully insightful and engaging. J. Scott Wagner shows a remarkable knack for navigating a course through social science theories and empirical findings, and extracting clear, practical lessons." - Dr. Jeffrey Mondak, author, Personality and the Foundations of Political Behavior "An important book that should be read by people everywhere along the political spectrum. He has done an excellent job of explaining these results in language that non-experts can understand. - Dr. Anthony Stahelski, author of Statistics for the Statistically Challenged "A page turner. Scott Wagner is a master at de-stressing scary topics. By the end of the first chapter, it had already bored holes in the rafters of my thinking about ideology. not just a guide to conservatives: it's a road map to surviving your holiday dinner with Uncle Ed." Karry Walker, ultralash.com "The chapters on personality helped so much with my conservative fiance. Politics was the biggest problem we had. Now I understand him much better, and we have far fewer arguments. - Beth P.