What it is: A game-changing palette that reinvents nude with revolutionary textures and colors. What it does: Reinventing nude so you can experience it like never before, The New Nude Palette by HUDA BEAUTY is versatile and wearable in equal measure. Delivering infinite possibilities, this unexpected palette encourages you to experiment, empower, and express yourself however you please. The all-in-one eyeshadow palette consists of 18 highly-pigmented shades, ranging from flattering mattes to shimmer-drenched hues, and has everything you need to transform your lids. The carefully-curated lineup is studded with easy-to-use combinations—from soft berry to dusty copper, and rosy pink to golden taupe tones. The New Nude Palette boasts a variety of game-changing textures and colors, balancing cool and warm tones to complement the best of both worlds. The New Nude Palette includes 10 highly-pigmented matte eyeshadows, formulated with aloe vera and coconut oil for butter-like application. Four reflective shades feature shimmering pearl flecks for a gorgeous, duo-chromatic finish. The two glitter formulas are infused with innovative silicones for advanced adherence, pigment dispersion, and luminosity. The pressed pearl shade combines acacia, jojoba, and sunflower wax for a high-shimmer finish that layers effortlessly on top of mattes, adding dreamy depth and dimension. The concealer base shade allows for flawless application, and boosts eyeshadow’s pigment intensity. This palette contains: - 18 x Eyeshadows in Bare, Crave, Play, Fantasy, Love Bite, Spanked, Lace, Daydream, Tickle, Excite, Infatuated, Kinky, Concealed, Secret, Tease, Raw, Charmed, Teddy What else you need to know: “Anyone that knows me knows that I’m obsessed with enhancing natural beauty. So, when I wear a nude eye, I feel confident and sexy. Makeup is about pleasing yourself before anyone else, there’s nothing sexier, or more empowering, than amplifying your own unique gifts—it’s something that is fun and experimental.”—Huda Kattan, Brand Founder and CEO