Illustrates many of the effective methods used in today's business world as a leader.* Easy to read format * Covers the facets to increase success & avoid costly mistakes * Action guide, getting direct results on what is taught * Proven success formulas used by millionsContents for Secrets to Running a Successful BusinessCompany profitability and Mission Statement: PrefaceChapter 1: The Business PlanOutline of a Business PlanBusiness Plan ExerciseMission StatementChapter 2: Creative Planning and Pro-Action Steps Helpful Hints For Achieving ResultsCreative PlanningPro-Action StepsThe Most Common FearsTasks to DoNetworkingSerendipity Focus Vs. Murphy Law SyndromeOpportunities of WisdomChapter 3: Time Management & Organization Skills Time WastersPlan of Action20 ways to Effective OrganizationEffective Decision MakingSolving Your Challenges ExerciseWays Out of Guilt and ResentmentSummary on Solving Your ChallengesMajor Factors to Observe and Learn FromChapter 4: Creative MarketingCreative MarketingWhat Makes Your Product (Service) Unique?Relationship Based MarketingMeasuring Your Advertising and Sales ToolsTypes of Sales Tools Used to Bring in Profit ExerciseAdvertising AnalysisChapter 5: Increasing Your Client Base Monthly Sales Projections and ActualsPre-PlanningWhere to Get Business: ResourcesMarketing LettersSales LettersCold CallingTelemarketingCalculating Your WorthChapter 6: Increasing Your Sales VolumeWeeding Out the Non-ProspectCredibility and Company CredentialsPersonality TypesCommunication: Levels and Understanding ConversationCommunication StylesThe 10 Traits of an Effective PersonFinding Motive to BuyFormula For Improving Your Listening SkillsImproving Your Communication SkillsTest ClosesGiving Your PresentationHow to Solve Prospects' Concerns/FearsSales PracticeSales ObservationChapter 7: Customer Service & Improving profitsCustomer ServiceCustomer Service: Follow-UpReferralsHealthy Self ImageChapter 8: Tax Preparation Tax and License InformationBibliographyAutobiography