THE MARKET-PROVEN PRINCIPLES OF
SOLUTION SELLING
FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENT
The long-awaited sequel to
Solution Selling
, one of history's most popular selling guides
Nearly 10 years ago, the influential bestseller
literally rewrote the rules for selling big-ticket, long-cycle products.
The New Solution Selling
expands the classic text's cases, examples, and situations and sharpens its focus on streamlining the sales process to achieve greater success in fewer steps and a shorter time frame. Much in sales has changed in the past decade, and
incorporates those changes into an integrated, tailored approach for improving both individual productivity and organizational return on investment. Written to enhance the results and careers of sales pros and managers in virtually any industry, this performance-focused book features:
A completely revamped, updated sales philosophy,management system, and architecture
Tools to increase the quality and velocity of sales pipeline opportunities
Techniques that "Best of the Best" use to prospect for success
created new rules for one-to-one selling of hard-to-sell items.
focuses on streamlining the proven Solution Selling process and quickly differentiating both oneself and one's products from the competition while decreasing the time spent between initial qualifying and a successful, profitable close.