For years, Marcy Eisenberg and her company, Pathoras, have seen firsthand projects that meandered with no purpose or relevance—wasting billions of dollars, years of precious time, and resources that were already limited. Quality and quantity faltered, and the downstream effects were devastating—confidence lost in an organization, reputations damaged. All because of projects that missed critical marks that actually mattered to a team or organization.
In her book The Relevance Path™️, Eisenberg presents her secret sauce—the seven steps on the path to relevance—that edges teams and organizations beyond the competitive odds, ensures strong organizational reputations, and builds a brand of unparalleled confidence.
If you want to save time and money, identify project needs and goals with greater clarity, implement greater efficiencies and productivity, or recalibrate a project so that its ROI exceeds expectations, then this book is for you.