In addressing the subject of the representation of Islam in museums, this work undertakes to examine both its production and consumption. The production of representation and the creation of identity are achieved in museums through the medium of the display of material, whilst consumption occurs through the medium of visiting and the meaning made by visitors. In order to evaluate such production displays of Islamic material in museums are the subject of critical analysis. This research has a qualitative element and seeks to tap into the perceptions of museum visitors of current museum displays. Given the role played by museums in the construction of identity the questions underpinning this are firstly, what are the messages they receive about the world of Islam and secondly, what do these displays say about the Islamic world past and present?