Gaining buy-in for health and safety is often like selling something people don't want to buy. Or at least think they don't want to buy. But get it right and you can add real value to an organisation or business and then really evalate your messages to achieve that all important aim of keeping people safe. This book is a tongue firmly in cheek collection of "Puns, honesty, quotes and questions that is a gold mine of transparency and learning...it's formally informal and informally formal. Go work that one out". So if you're interested in NOT being the clipboard totting, high viz vest wearing person that no-one really wants to talk to then this book might be for you. The Safety Salesman - Shoot From The Lip. The real bottom line on how to sell and not tell safety.