"THE SECRET OF TRUE HAPPINESS" Happiness is a complex feeling that encompasses joyful feelings, contentment, and accomplishment. It is influenced by hedonic and eudemonic well-being, with eudemonic well-being focusing on personal growth, self-realization, and giving back to a broader community. Happiness is influenced by various factors, including personality, life events, cultural background, and personal values. The Pursuit Paradox suggests that focusing too much on materialistic objectives can undermine overall pleasure and well-being. Practicing thankfulness can break the cycle of perpetual striving and encourage a greater sense of contentment. Meaningful goals align with personal values, interests, and goals, promoting growth, fulfillment, and a sense of purpose. Understanding the complex relationship between emotions, brain, body, and genes is crucial for fostering empathy, cross-cultural communication, and courteous relationships. Positive attitude psychology emphasizes well-being, happiness, and the pursuit of meaningful experiences. Balancing material possessions and experiences with intrinsic motives and practicing thankfulness is essential for a lasting sense of satisfaction.