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The Strategic Marketing Process: How to Structure Your Activities Achieve Better Results
Barnes and Noble
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The Strategic Marketing Process: How to Structure Your Activities Achieve Better Results in Franklin, TN
Current price: $19.99

Barnes and Noble
The Strategic Marketing Process: How to Structure Your Activities Achieve Better Results in Franklin, TN
Current price: $19.99
Loading Inventory...
Size: Paperback
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities. The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities. The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.