The author of the bestselling
The Art of Innovation
reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A
nthropologist—
the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the
Cross-pollinator
who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the
Hurdler
, who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience,
The Ten Faces of Innovation
is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.