From the authors of the best-selling The Travel Advisor's Handbook:
A companion book focusing on every step of the cruise selling process for all types of sailings - ocean, river, and expedition. Section one covers the world of cruise with an in-depth overview of the industry, geography, multi-generational travel, and more. In section two, we help you prepare for the sale with advice on marketing, specialization, and product training. Then, it's on to the actual booking process in section three and the post-sale things you should be doing in section four. We've also included a glossary of key terms so you'll never wonder what an acronym means. The authors are three Cruise Lines International Association (CLIA) certified Elite Cruise Counsellors with thousands of cruise bookings to their credit. Mr. Grum is an inductee in the CLIA Hall of Fame. Foreword by Charles Sylvia, ECC, Vice President - Industry and Trade Relations - Cruise Lines International Association (CLIA).