“In a world obsessed with expertise, Alan Gregerman flips the script and shows you why
not
knowing can be your biggest asset in a fast-changing world. This book is a permission slip to stop pretending you have all the answers before you start.”
—MEL ROBBINS,
New York Times
–bestselling author and host of
The Mel Robbins Podcast
Ignorance may or may not be bliss.
But the right kind of ignorance can be genius.
Expertise in any field is ultimately important to success. But it usually comes with a problem—a tendency toward incremental change and to become limited by what we know and what has worked in the past.
As a result, the most innovative thinking that has driven upstart companies and allowed old brands to stay relevant in a fast-changing world often comes when we leave behind what we know best and what’s considered “possible.”
What if we could harness this power of
knowing?
In this engaging, thought-provoking, and inspiring book, internationally renowned business strategist and bestselling author Alan Gregerman (
The Necessity of Strangers
), reveals six keys to turning our inherent human gifts into skills for driving innovation by using the powerful lens of “enlightened ignorance” rather than relying on in-depth knowledge.
·
Purpose
leads us to work harder and learn faster
Humility
allows us to ask questions we normally wouldn’t
Curiosity
pushes us to explore and discover
Respect
opens us to insights from anywhere
Future-Focus
challenges us to see a different tomorrow
Paranoia
keeps us flexible and ready to adapt quickly
The Wisdom of Ignorance
invites us to take a fresh look at our organizations, our work, and our lives—and in the process open up a world of possibilities.