Wouldn't it be great if there were an easy way to ask for help during a life struggle? The story began when a young girl and boy were walking on the beach. The young girl was going through a life struggle and didn't want to ask the boy for help when she was feeling down in fear of losing him as a friend. She needed to find a non-confrontational way to let him know she was feeling troubled without having to directly ask him for help. While looking at their sandy feet, they decided on a neutral word that had no meaning, but would indicate to the boy that something was wrong whenever she texted him this magic word in the future. The word was "toe." Although a simple word, it would later prove to be the foundation of an extraordinary idea that would make one organization rethink the mental-health industry and how the industry goes about reducing depression, addictions, and many other life struggles that individuals face on a global scale. It's called "social therapy"-empowering the average individual to make a difference in someone else's life. In The Word "Toe," co-founder Mike Bardi takes you on a journey as to how the idea formed, and the untold adventures that will both inspire and bring a tear to your eye. Read The Word "Toe" if you... -...want to do more with your life and need a little inspiration to get started. -...have been through a life struggle (depression, addiction, illness), and want to help others, but you don't know how. -...are currently going through a life struggle, but you don't know who to turn to. -...have heard of the organization Project Toe or projecttoe.com, or want to learn more about the app.