After gaining some traction with a series of
Migos
collaborative mixtapes, Atlanta rapper
Rich the Kid
stayed on a nonstop grind, releasing new music and frequently collaborating with big names in the rap game. Mixtapes studded with featured artists led to a deal with
Interscope
in 2017 and debut album
The World Is Yours
the next year. Almost exactly a year later, second album
The World Is Yours 2
followed, again marked by an abundance of features, smooth production, and
Rich
's heavy lyrical flexing. The inventive take on trap production that gave
a unique feel continues here. Beats go above and beyond the run-of-the-mill anxious hi hats and mean basslines of trap to incorporate ethereal samples and nods to laid-back jazz styles. Catchy single "Tic Toc" underscores
's raw sex rhymes with good-natured flute samples, turning what could be a menacing track into something breezy and fun. Like most of the rapper's work, the album is overflowing with guest stars. Almost all of the album's 16 songs are peppered with strong verses from the likes of
Big Sean
,
Jay Critch
Offset
Lil Pump
NAV
, and many, many more. While
's hyperconfident personality is in full focus,
is elevated to a higher plane by its smart production and who's-who of guest rappers. ~ Fred Thomas