Why we love it! They're real! lengthens, curls, volumizes, lifts & separates. Our long-wearing formula won't smudge or dry out. And the specially designed brush reveals lashes you never knew you had! 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results* *Results observed in a consumer panel survey on 31 women after 2 weeks How to apply Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired. Beauty tip Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!