Building a brand isn't just about a logo or a catchy tagline-it's about crafting a story, making emotional connections, and turning customers into lifelong advocates.
This Is Branding
is your ultimate guide to creating an unforgettable brand that resonates, inspires, and drives long-term success.
Written by marketing strategist and branding expert
Karee Laing
, this book takes you on a step-by-step journey through the core elements that define powerful, profitable brands. Whether you're an entrepreneur, small business owner, or professional looking to elevate your personal brand, you'll find the practical strategies, real-world examples, and actionable insights needed to transform your brand into a meaningful asset.
Inside, you'll discover:
How to define your brand's unique story and mission to stand out in a competitive market.Proven techniques for creating emotional connections with your audience through storytelling.The 7 belief systems that drive brand loyalty and growth, from crafting your brand identity to mastering brand psychology.Tips for leveraging AI and the latest marketing tools to enhance customer engagement and deliver consistent brand experiences.Worksheets, practical exercises, and case studies to help you put the strategies into action right away.
Packed with actionable advice and industry insights,
shows you how to build a brand that doesn't just sell products but creates lasting impact and customer loyalty. If you're ready to take your business or personal brand to the next level, this book is your essential guide.