Time shaping in business is an approach designed for widening product appeal, extending markets and improving customer care. In this book Lynch describes around 100 ways in which new time chains can be shaped to reveal opportunities for gaining competitive advantage and business success. Drawing on his international experience as an executive and management consultant, he provides scores of examples of time shaping from businesses as diverse as airlines and banks, offering 20 Digests listing key points, together with a variety of Projects to enable readers to apply time shaping to their own businesses.