Sustainable Tourism makes business sense as our eco-friendly hotels, lodges, attractions, and tour operators featured in this, and in past editions, can testify to. Just read how Lalibela has impacted on the Eastern Cape's economy to see what I mean. It's clear from this month's editorial content that African governments need to develop effective methods of collecting tourism data to accurately assess the sector's contribution to sustainable tourism development as the latest UN report on Economic Development in Africa clearly shows. From a hotel data perspective, HVS has analyzed 21 countries to provide excellent "big picture" data, indicating which market areas are experiencing positive trends for investment opportunities.