The transition process of the countries of Central and Eastern Europe, which started more than a decade ago, has been the focus of much attention for both practitioners and scholars. Few studies however, address management issues involved in the transition process and no study has, until now, assessed the strategies and tactics which individual companies have pursued over the past decade as part of their adaptation process. This book fills this gap and will leave the reader with a better understanding of the adaptation process at single firm level.
The transition process of the countries of Central and Eastern Europe, which started more than a decade ago, has been the focus of much attention for both practitioners and scholars. Few studies however, address management issues involved in the transition process and no study has, until now, assessed the strategies and tactics which individual companies have pursued over the past decade as part of their adaptation process. This book fills this gap and will leave the reader with a better understanding of the adaptation process at single firm level.
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
