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Uncomparable: The Financial Advisor's Guide to Standing Out through Niche Marketing

Uncomparable: The Financial Advisor's Guide to Standing Out through Niche Marketing in Franklin, TN

Current price: $19.95
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Uncomparable: The Financial Advisor's Guide to Standing Out through Niche Marketing

Barnes and Noble

Uncomparable: The Financial Advisor's Guide to Standing Out through Niche Marketing in Franklin, TN

Current price: $19.95
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Size: Audiobook

The Financial Advisor's Definitive Guide to Niche Marketing
Uncomparable
by Kristen Luke challenges the traditional notion of striving to be the "best" in the financial services industry and instead encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being better than the competition is not enough because it leaves you vulnerable to being surpassed by competitors who could offer an additional service or a slightly superior approach.
In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space.
This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele.
With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace,
will allow you to find your path to marketing success.
The Financial Advisor's Definitive Guide to Niche Marketing
Uncomparable
by Kristen Luke challenges the traditional notion of striving to be the "best" in the financial services industry and instead encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being better than the competition is not enough because it leaves you vulnerable to being surpassed by competitors who could offer an additional service or a slightly superior approach.
In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space.
This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele.
With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace,
will allow you to find your path to marketing success.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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