Barnes & Noble Using Prospect Theory to Investigate Decision-Making Bias within an Information Security Context at CoolSprings Galleria in Franklin, TN
Information security is an issue that has increased greatly in importance to bothindustry executives as well as military leadership over the past decade. In this time bothpractitioner and academic circles have researched and developed practices and process tomore effectively handle information security. Even with growth in these areas there hasbeen almost no research conducted into how decision makers actually behave. This isproblematic because information security decision makers in the Department of Defensehave been observed exhibiting risk seeking behavior when making information securitydecisions that seemingly violate accepted norms. There are presently no models in theliterature that provide sufficient insight into this phenomenon.This study used Prospect Theory, developed by Kahneman and Tversky, as aframework to develop a survey in an effort to obtain insight into how decision makersactually behave while making information security decisions.
Information security is an issue that has increased greatly in importance to bothindustry executives as well as military leadership over the past decade. In this time bothpractitioner and academic circles have researched and developed practices and process tomore effectively handle information security. Even with growth in these areas there hasbeen almost no research conducted into how decision makers actually behave. This isproblematic because information security decision makers in the Department of Defensehave been observed exhibiting risk seeking behavior when making information securitydecisions that seemingly violate accepted norms. There are presently no models in theliterature that provide sufficient insight into this phenomenon.This study used Prospect Theory, developed by Kahneman and Tversky, as aframework to develop a survey in an effort to obtain insight into how decision makersactually behave while making information security decisions.
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
