It's kind of hard to say what
Rob Zombie
is at this juncture. He's a filmmaker, he's a musician but, more than anything, he's a brand selling...well, some kind of blend of cheap rock & roll and B-movie exploitation. Cinema proved to be slightly more favorable to his obsessions than music, but he started as a rocker, so he can't leave three chords behind, and so he wound up recording another album called
Venomous Rat Regeneration Vendor
in 2013, about three years after he last attempted a pop album. There seems to be a concept album tying together
but it'd require patience to piece together, patience that only fanboys could afford.
Zombie
panders to these true believers but he's clever, clever enough to give
some distinctive wrinkles, whether it's the heavy dose of
Deep Purple
organ, relentlessly sequenced rhythms, or the monster movie lyrics he loves so. Why he decided to cover
Grand Funk Railroad
is anybody's guess -- maybe somebody at the label thought it'd help get him on the radio, but at this point nobody should be under any illusion that
could expand his audience. He lives in a world of wax figurines, plaster replicas, VHS dubs, and scratched vinyl, sending them all through digital fuzzboxes and turning them up to 11. If you like what he likes, you'll have fun with him. ~ Stephen Thomas Erlewine