Today’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.
You can increase awareness of your library’s resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact.
This book will guide you through:
gaining internal support
crafting a clear message
building the library’s audience
writing storyboards and scripts
casting and rehearsing actors
filming and recording voiceover, editing, publishing, promoting,
using online tools & animation software
and assessing the efforts