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Viewers' Perception of the Portrayal of Ritual Themes

Viewers' Perception of the Portrayal of Ritual Themes in Franklin, TN

Current price: $46.00
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Viewers' Perception of the Portrayal of Ritual Themes

Barnes and Noble

Viewers' Perception of the Portrayal of Ritual Themes in Franklin, TN

Current price: $46.00
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This study investigates viewers' perception of the portrayal of ritual themes in Nigerian home videos and their influence on cultural values. Using a survey method, data were collected from 392 respondents in Makurdi Local Government Area, Benue State. Findings reveal that ritualism, along with violence, sex and corruption, are dominant themes in Nollywood movies, with ritual themes often exaggerated and normalized by viewers. The portrayal of rituals has contributed to shaping public opinions, presenting Nigeria as a bloodletting nation, and influencing cultural perceptions both locally and internationally. The study concludes that Nollywood films should prioritize constructive representations of Nigerian culture and recommends regulatory frameworks to promote positive cultural narratives.
This study investigates viewers' perception of the portrayal of ritual themes in Nigerian home videos and their influence on cultural values. Using a survey method, data were collected from 392 respondents in Makurdi Local Government Area, Benue State. Findings reveal that ritualism, along with violence, sex and corruption, are dominant themes in Nollywood movies, with ritual themes often exaggerated and normalized by viewers. The portrayal of rituals has contributed to shaping public opinions, presenting Nigeria as a bloodletting nation, and influencing cultural perceptions both locally and internationally. The study concludes that Nollywood films should prioritize constructive representations of Nigerian culture and recommends regulatory frameworks to promote positive cultural narratives.

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Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

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