COLORKICK DEBRASSING SHAMPOO 8FLOZ. Benefits: Brightens. Neutralizes. Revitalizes. Features: CONSUMER PERCEPTION (on 57 panelists using product for 2 weeks):. 95% of women immediately felt their hair color looked more vibrant. 95% of women felt their hair looked shinier and less brassy after 2 weeks. 93% of women felt their hair color looked brighter and more revived after 1 week. PRODUCT AESTHETICS: A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.. IDEAL FOR: (1) All shades of natural color (2) All shades of color-treated or highlighted hair (3) Silver and grey tones. FRAGRANCE: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.. Key Ingredients: Alpha Keratin 60ku: Virtue's proprietary protein which strengthens and repairs all hair types with each use.. Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.. Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.. Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair..