What it is: A daily shampoo that gently removes impurities and protects hair color to prevent fading, enhance vibrancy, and maintain shine. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns:- Shine- Color-Safe- Color Fading Key Benefits: - Gently cleanses to remove impurities- Prevents color fading to prolong salon color services- Enhances color vibrancy and adds intense shine Highlighted Ingredients:- Resveratrol: A powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color. Ingredient Callouts: This product comes in recyclable packaging. What Else You Need to Know: Make the most of your salon color services with this gently cleansing shampoo perfect for any at-home color-care routine. Its hydrating formula is blended with antioxidants and professional technology to protect hair color, prevent color fading, and pro-long color vibrancy for up to 8 weeks. Fragrance Description: An alluring floral fragrance with top notes of Italian lemon oil and strawberry, middle notes of red apple, jasmine, and orange blossom, and bottom notes of white musk and sandalwood. Clinical Results: In an instrumental test with the Vitamino Color Care Shampoo and Vitamino Color Care Conditioner (sold seperately), results showed:- Up to 8 weeks of color protection- 7 times more shine